Do you know the visual card? What product features and functions does the visual card have?

Time：2021-07-23 09:54:39

Visual card (also called rewritable card, window card) is a card formed by covering a layer of visual film thermal copy material on a standard magnetic card or smart card, and incorporating the company’s unique technology. The surface of the card can display the contents of the custom settings. Through the interconnection with the management system, it can be read and updated within 3 seconds after being inserted into the credit card machine. The repeated erasing and updating can be up to thousands of times. At present, it is widely used in various industries for points membership cards, hotel consumption cards, and 4S shop membership cards. The high-tech visual membership card carrier brings customers a strong visual impact and a brand-new consumer experience, overturning the single function of traditional membership cards that only provide card numbers, and establishing an interactive platform for communication with customers, thus bringing Card-issuing merchants continue to repeat consumption and new customers.

So what product features and product functions does the rewritable card have in practical applications? Let's take a look at the smart card manufacturer RZX Technology:

Rewritable card product features:

1) The card surface can directly print the customer's consumption record every time, so that the cardholder can check it at any time

2), the card surface information (text, picture) can be repeatedly erased and reprinted, and the visible information can be maintained for a long time

3). Different colors of printing materials can be selected, and the printing range of different sizes can be set

4). Personalized visual information, showing taste and fashion, and showing honorable status

5). It can effectively protect the interests of consumers and promote businesses to enhance their credibility awareness

6) Enhance the effect of advertising and stimulate customers' interest in re-consumption by holding a card

Rewritable card product features:

1), a flexible and open information platform

Various discounts and activity information can be printed directly on the card surface to attract customers to spend with the card.

The customer's detailed consumption record can be printed directly on the card surface, which is convenient for customers to check at any time.

The advertisement and promotion information on the card surface can be updated at any time to stimulate more customers to spend with the card.

2) Effective reputation guarantee mechanism

The "visible" consumption of rewritable cards guarantees the "right to know" of consumers.

The consumption details are clear at a glance, allowing customers to consume with confidence and urging merchants to fulfill their promises.

The characteristics of rewritable cards encourage customers to "consume with integrity" and safeguard the interests of businesses.

3) Means to promote interaction between the two parties

You can define the front and back patterns of the video card yourself, which plays an excellent role in advertising.

The fashionable appearance and exquisite printing of the video card can bring a "word-of-mouth" effect.

The unique window appearance and unique brand effect attract a large number of new and old customers.

4) Humanized communication channels

Type the customer's information on the card surface, such as name, gender, age, date of birth, anniversary, contact information, address, job, hobbies, etc., so that the customer feels cordial and comfortable.

On special days, print out various greetings or blessings to customers, such as birthdays, wedding anniversaries, statutory holidays, traditional festivals, etc., on the visual card surface, so that customers feel at home. For more video cards, rewritable thick cards, thin cards, campus cards, CPU cards, membership cards and other related introductions, please pay attention to the technical exchanges of RZX Technology.