Brand tea uses NFC label anti-counterfeiting traceability scheme

Time：2023-07-14 16:33:01

I. Project background:

In recent years, the market price of tea, fake tea, shoddy, old mixed with new and other chaotic phenomena appear frequently. At the same time, due to the lack of authoritative industry experts and strict certification standards, it is difficult for consumers to defend their rights. Limited by the variety of Chinese tea and its distinctive geographical characteristics, it is difficult to establish a unified evaluation standard. Criminals, driven by profiteering, still sell fake goods through various means. When fake and shoddy tea flows into the market, consumers become the most direct victims, usually paying a lot of money to buy inferior tea; Fake and shoddy tea for well-known brand tea manufacturers, on the one hand will affect the reputation of enterprises, on the other hand will also have a certain impact on the sales of enterprises.

In view of the current anti-counterfeiting status of brand tea manufacturers, RZX technology has created an anti-counterfeiting solution based on NFC technology for tea manufacturers to ensure that each box of tea has a unique "ID card" -NFC anti-counterfeiting label, and consumers can query the authenticity of tea through a mobile phone with NFC function. At present, NFC single product anti-counterfeiting has been widely used in various industries.

2, the principle of NFC label anti-counterfeiting traceability

NFC tag is a kind of label that uses near field communication technology for data transmission and interaction. Its working principle is similar to RFID tag, but compared with RFID tag, NFC tag has shorter communication distance and higher security. By binding the NFC label with the tea product, the anti-counterfeiting traceability of the product can be realized.

3. Program introduction

NFC brand tea anti-counterfeiting query is mainly composed of 3 parts: NFC anti-counterfeiting label, NFC mobile phone, cloud platform.

NFC label selection

According to the characteristics and needs of tea products, choose NFC labels suitable for tea packaging, such as labels with moderate size, waterproof, wear resistance and other characteristics. At the same time, in order to improve the security of NFC tags, you can choose a label with encryption function.

NFC tag code

Each tea product is bound to a unique NFC label, and the relevant information of the product is encoded in the label, such as production date, origin, processing technology, etc. At the same time, a unique anti-counterfeiting code can be stored in the label, and consumers can verify the authenticity of the product by reading the anti-counterfeiting code.

Installing NFC labels

Paste the NFC label on the packaging of tea products, and ensure that the label and the binding of the product are correct. To prevent NFC labels from being maliciously replaced or tampered with, technologies such as digital signatures can be used for verification during the binding process between labels and goods.

NFC tag reading

Consumers use smart phones or other NFC readers to read the NFC label on the product, and can obtain relevant information about the product, such as anti-counterfeiting code, production information, etc. In order to improve the user experience of consumers, the corresponding mobile phone application can be developed, so that consumers can read the information in the NFC label with one click through the mobile phone application.

Construction of anti-counterfeiting traceability platform

Build an anti-counterfeiting traceability platform, upload the information in the NFC label to the platform, and realize the data management and query function. Consumers can query the production information and anti-counterfeiting code of goods through the platform. Meanwhile, brand enterprises can also collect the purchasing behavior data of consumers through the platform for data analysis and the formulation of marketing strategies.

4. Program process

NFC label selection and coding

In the production process of tea products, the selection and coding of NFC labels for each product is carried out, and the production information and anti-counterfeiting code of the product are stored in the label.

Installing NFC labels

Paste the NFC label on the packaging of the tea product, and ensure that the label is correctly bound to the product.

NFC tag reading

Consumers use smartphones or other NFC readers to read the NFC label on the product and obtain relevant information about the product.

Query of anti-counterfeiting traceability platform

Consumers query the information of goods on the anti-counterfeiting traceability platform, verify the authenticity of goods, and obtain the production information of goods.

Data analysis

Brand enterprises can collect consumers' purchasing behavior data through the anti-counterfeiting traceability platform, conduct data analysis and formulate marketing strategies.

5. Value brought to customers

Anti-counterfeiting traceability

NFC labels can effectively prevent fake and shoddy tea products and improve consumers' trust in goods.

Improve brand image

Through NFC label anti-counterfeiting traceability technology, the brand image and credibility can be improved, and consumer loyalty can be increased.

Data analysis

The anti-counterfeiting traceability platform can collect a large number of consumers' purchase data and behavior data, and provide data analysis and marketing strategy support for brands. Through data analysis, brand enterprises can understand consumers' purchasing preferences, consumption habits and other information, providing a basis for brand product development and marketing.

Improve product quality

Through NFC label anti-counterfeiting traceability technology, brand enterprises can realize the whole process monitoring and management of tea products, thereby improving product quality and safety. Consumers can obtain detailed production information of tea products through NFC labels, such as production date, origin, processing technology, etc., to understand the quality and quality of tea products.

Increase sales and market share

Through NFC label anti-counterfeiting traceability technology, brand enterprises can improve consumers' trust and satisfaction with products, thereby increasing sales and market share. At the same time, brand enterprises can develop more targeted marketing strategies to promote sales and marketing by collecting consumers' purchasing behavior data.

In summary, the NFC label anti-counterfeiting traceability scheme for tea products can effectively improve product quality and safety, improve brand image and market competitiveness, and also provide data analysis and marketing strategy support for brand enterprises, bringing considerable economic and social benefits.